Meet paraSOQL: Building Better Digital Tools for Small Businesses
Hi, I’m Frank—and welcome to paraSOQL! 👋
I’m the founder, web strategist, and behind-the-scenes problem solver here. At paraSOQL, I help small businesses and organizations build smarter digital systems through a mix of custom web design, CRM implementation, and ongoing administrative support—all tailored to make your operations smoother, your customer relationships stronger, and your business more scalable.
But before we dive into what I do, let’s rewind just a little.
From Code to Community Impact
I started out in web development more than a decade ago, working on websites for some big-name institutions like the University of Florida, University of Central Florida, and University of South Florida. Along the way, I also earned my MBA with a focus in Marketing, which gave me a deeper understanding of not just how things should look, but how they should perform in the real world—especially for small businesses trying to grow.
Over the years, I realized something important:
Big tech isn’t just for big companies. The same tools that power enterprise organizations can absolutely work for local businesses, too—you just need the right person to configure, implement, and maintain them.
That’s why I launched paraSOQL—to give back to my community and help smaller organizations thrive with enterprise-level tools and support.
What We Do at paraSOQL
Whether you’re running a one-person shop or managing a growing team, paraSOQL offers the kind of strategic digital support you won’t find from cookie-cutter agencies.
Here’s a quick snapshot of the services I offer:
Web Design & Development
I create clean, modern websites that not only look great but are also designed with usability, mobile optimization, and performance in mind. Need something functional, fast, and beautiful? I’ve got you.
CRM Implementation
Not sure where your leads are going? I help businesses set up or migrate into platforms like Zoho CRM or Salesforce, so you can track prospects, streamline sales, and never lose touch with your customers.
CRM & Salesforce Administration
I’m a Certified Salesforce Administrator, and I’ve supported hundreds of users across industries. Whether you need ongoing admin support, custom workflows, or Pardot/CPQ configuration, I can jump in and get your system running smoothly.
Why paraSOQL?
I know small businesses don’t always have access to a full IT or marketing department. That’s where paraSOQL steps in—with the technical know-how and strategic mindset to help you get stuff done, without breaking your budget.
I believe in long-term partnerships, not just one-time projects. I’ll be here to grow with you, answer your questions, and help you adapt as your tech needs evolve.
Ready to Get Started?
If you’re in Wichita Falls, TX (or anywhere else!) and looking for a partner who gets both tech and small business challenges, I’d love to chat.
➡️ Contact me today to set up a free consultation, or explore the site to learn more about what we do.
Let’s build something smarter—together.