Top Tools Local Businesses Are Using Right Now in Wichita Falls, TX
In Wichita Falls, TX, staying competitive means staying connected—and that starts with using the right software. The top tools local businesses are using right now include CRM systems, marketing automation platforms, scheduling software, and team communication tools. These digital solutions are helping small businesses streamline operations, engage customers, and grow in smarter, faster ways.
If you’re a local business owner or entrepreneur, adopting even a few of these tools can save you time, reduce stress, and improve your bottom line.
1. CRM Software – Building Better Customer Relationships
Customer Relationship Management (CRM) systems are no longer just for big businesses. Local companies in Wichita Falls are using tools like Zoho CRM, HubSpot, and Salesforce Essentials to track leads, automate follow-ups, and manage customer data in one centralized location.
Why it matters:
A good CRM helps ensure no customer inquiry falls through the cracks. It gives your sales team a clear picture of the pipeline and helps personalize service—especially important in tight-knit communities like Wichita Falls.
📌 Pro Tip: Zoho CRM offers a great free version for solopreneurs and small teams looking to get started without upfront investment.
2. Marketing Tools – Attract and Retain More Customers
With limited time and resources, local businesses need marketing platforms that do more with less. Tools like Mailchimp, Canva, and Buffer are being widely adopted to help businesses create, schedule, and analyze their digital campaigns.
Mailchimp helps with email marketing, contact segmentation, and automation.
Canva makes graphic design simple for flyers, social media, and menus.
Buffer lets you schedule social posts across platforms in advance.
Businesses in Wichita Falls are combining these with targeted Facebook Ads to reach more local residents and visitors.
3. Scheduling Tools – Simplifying Appointments and Availability
Whether you’re a salon owner, a service-based business, or a local food truck, keeping appointments organized is essential. Local businesses are turning to tools like Calendly, Square Appointments, and Acuity Scheduling.
These tools help with:
Online booking
Automated reminders
Calendar sync
Payment collection (for some)
🎯 Real Example: A local barber in Wichita Falls increased repeat appointments by 30% after implementing Acuity Scheduling and text reminders.
4. Project & Team Management – Streamlining Internal Workflows
Collaboration is key, especially for small teams. Tools like Trello, Slack, and Asana help keep communication flowing and projects on track.
Slack is used for quick internal messages without clogging email inboxes.
Trello is great for visual task tracking with boards and cards.
Asana is ideal for more complex project workflows with timelines and milestones.
These platforms are especially useful for marketing teams, construction crews, and event planners based right here in Wichita Falls.
5. Payment & Invoicing Solutions – Getting Paid Faster
From farmers market vendors to retail shops, businesses are relying on digital payment systems to stay modern and efficient.
Popular tools include:
Square (POS systems for storefronts and mobile vendors)
QuickBooks Online (invoicing, payments, and bookkeeping)
Stripe (for online transactions and recurring payments)
💸 Fun Fact: The rise in food trucks and pop-up shops in Wichita Falls has driven up demand for Square card readers and contactless payment options.
6. Website & Online Presence Tools – Being Found Online
In 2025, your website is still your digital storefront. Local businesses are using tools like:
WordPress + Elementor (to create beautiful, functional websites)
Google Business Profile (to show up in local search and maps)
Yoast SEO (to optimize content for better visibility)
Without a strong online presence, even the best businesses can go unnoticed. Investing in web design and SEO pays off, especially when trying to stand out in the local market.
7. Local Collaboration Tools – Growing Together
Many Wichita Falls businesses are finding success by partnering with others in the community using tools like:
Facebook Groups – for referrals and announcements
Nextdoor Business Pages – to connect with nearby residents
Local directories and newsletters – for networking and exposure
🤝 Community Tip: Collaboration over competition is a powerful strategy. Co-marketing with nearby businesses using these platforms builds trust and visibility.
The top tools local businesses are using right now aren’t necessarily the most expensive or complicated—they’re the ones that solve real problems. In Wichita Falls, TX, these tools are helping business owners spend less time juggling tasks and more time building meaningful relationships and sustainable growth.
Whether you’re just starting or looking to scale, exploring these CRM, marketing, scheduling, and communication tools could be your smartest move this year.